YKK Europe Experience –
Little parts,
big difference.
Crafting an immersive and distinctively innovative digital experience to showcase YKK’s technical apparel and innovations.
Global leaders in zipper manufacturing and solutions.
YKK has grown to become a globally renowned and pioneering force in the realm of zippers and fastening solutions. With a steadfast commitment to quality, innovation, and precision engineering, YKK has seamlessly woven its zipper technology into the fabric of numerous industries worldwide. YKK approached us to create a digital experience that not only showcases their premium technical apparel but also narrates the story of their relentless pursuit of excellence. This carefully curated digital expedition encapsulates YKK’s commitment to pushing boundaries, fostering an intersection where art, functionality, and innovation converge harmoniously.
How we created feeling
In our collaboration with Standby Productions for YKK, our team embarked on a mission to transcend the conventional and create an immersive digital experience that stirred feeling and emotion – breaking the norms for a technical product demonstration. Our microsites were not mere showcases; they were gateways to a sensory product demonstration. By leveraging interactive 3D visuals and immersive video, we crafted a digital-first approach that allowed users to engage with YKK’s products as if having a hands-on experience.
Each click and scroll became a tactile exploration, evoking a sense of connection and intimacy with the finely crafted technical products. The design seamlessly merged functionality with emotion, transforming the digital space into a realm where users not only viewed products but felt a genuine connection, establishing YKK as a pioneer not just in manufacturing but in delivering an unforgettable digital encounter.
Each click and scroll became a tactile exploration, evoking a sense of connection and intimacy with the finely crafted technical products.
