A New York Summer – Louis SS’26 Campaign
Summer campaign inspired by the visual language of New York street food carts and the glamour of the mob-era.
A campaign shaped by New York nostalgia.
Inspired by the visual language of New York street food carts and cinematic mob-era nostalgia, the campaign blended glamour and sophistication to create a creative direction that felt theatrical, elevated and distinctly New York.
The lockup drew inspiration from vintage New York street cart signage, referencing the bold typography and utilitarian graphics and re-imagining them for the glamorous world of Louis.
How we
created feeling
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vehicula sem et nisl egestas condimentum. Sed commodo tristique faucibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla fringilla nulla in nisi condimentum, eu rutrum lacus ultricies.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vehicula sem et nisl egestas condimentum. Sed commodo tristique faucibus.
Sed sed dignissim lectus. Etiam ullamcorper, lacus eu ultrices viverra, nulla purus tristique leo, sit amet dapibus dolor velit a nisl.
The Outcome
