Asset Intelligence –
Cutting-edge infrastructure security

Following its integration into Galliford Try, Asset Intelligence needed a website that could give the business a stronger identity of its own while still feeling connected to the wider group.

The brief was to reflect the company’s future-focused approach to technology integration, security and active fire solutions, without moving into a full rebrand or losing the credibility of the existing Galliford Try Asset Intelligence identity.

We kept the established logo, colours and typography in place, then built a more immersive digital experience around them. Interactive 3D assets, inspired by the shape of the logomark, helped create a distinctive visual world that felt intelligent, progressive and ownable.

Asset Intelligence had a clear appetite for a more progressive digital presence. The leadership team wanted the website to reflect their belief in technology, innovation and more intelligent ways of protecting assets and infrastructure.

At the same time, the audience needed to trust the business instantly. For asset managers, infrastructure owners and senior stakeholders, the website had to feel professional, credible and substantial, not like a high-concept technology start-up without proven delivery behind it.

The challenge was to create a site that could hold both sides together: expressive but controlled, immersive but practical, future-facing but firmly grounded.

Rather than reinventing the brand, we expanded its digital expression. The existing identity became the foundation for a richer, more distinctive website experience.

We developed interactive 3D assets based on the geometry of the Asset Intelligence logomark, using movement, depth and spatial interaction to suggest technical capability. These moments gave the site a more progressive character while remaining tied to the brand’s existing language.

Alongside the immersive elements, the wider website system was kept clean, structured and direct. Clear content hierarchy, confident messaging and a professional interface helped make the experience feel appropriate for a serious infrastructure and security audience.

The finished website gives Galliford Try Asset Intelligence a stronger presence of its own, positioning the business as a specialist, technology-led team within the wider Galliford Try group.

The site brings their future-focused outlook to life through interactive 3D and immersive digital moments, while still feeling credible, established and easy to understand for asset managers, infrastructure clients and key stakeholders.

It creates a digital expression that feels progressive without becoming abstract, helping Asset Intelligence communicate both what they do today and where they are heading next.