Continuing in our refinement and execution of the Craghoppers brand the ‘Trail the Sun’ campaign mark was crafted to embed the type firmly in the campaign, not above it. The subtle fades and softened edges mimic how extreme heat distorts vision on the horizon. This treatment complements and elevates the art direction ultimately adding a distinct look to the execution of the campaign when paired with the photography.
The campaign is focused around Craghoppers latest fabric technology ‘SolarShield+’ which is designed to enable protected exploration in extreme sun environments. The photography is centred within vast, sun scorched landscapes where intense heat redefines the idea of summer adventure.
Captured by long term collaborater Beetle Rhind
The result is a Spring/Summer 2026 campaign that repositions Craghoppers within a more confident, contemporary adventure space. Trail the Sun elevates the brand’s visual language, presenting summer adventure as purposeful, elemental and emotionally resonant, while reinforcing Craghoppers’ credibility in extreme climates through subtle, confident storytelling.
