Branded signage and wayfinding is a key component in turning space into place.
But why create a bespoke system for one building, surely it doesn't make that much difference?
For over 10 years, we’ve specialised in designing branded signage and wayfinding systems for a diverse range of developments, including residential apartments, universities, schools, and mixed-use spaces. Our work goes beyond simple navigation—our signage solutions create intuitive, visually cohesive journeys that enhance safety, reinforce identity, and improve the overall user experience. In the wake of the Grenfell Tower tragedy, adherence to UK wayfinding and fire safety regulations has become more crucial than ever. We pride ourselves on delivering systems that are not only on-brand and aesthetically considered but also fully compliant with current UK safety and accessibility standards, giving developers and building owners total peace of mind.
We believe that treating buildings and campuses as brands transforms the way people interact with them. Whether guiding residents through an apartment complex, helping students and visitors navigate a university campus, or creating a welcoming journey through a school or leisure development, branded wayfinding turns functional signage into a meaningful experience. By combining regulatory expertise with creative, brand-led design, we ensure that every sign and directional touchpoint serves a dual purpose: keeping people safe and connected while reinforcing the unique identity of the space.
The Role of On-Brand Signage in Modern Developments has never been more important. In today’s competitive property market, on-brand signage and wayfinding play a critical role in shaping how people experience apartments, offices, retail, and leisure developments. Clear and cohesive signage ensures that residents, employees, and visitors can navigate your spaces with ease, reducing confusion and enhancing the overall experience. Beyond functionality, branded signage communicates the identity and personality of your development, reinforcing its value and leaving a lasting impression. From luxury apartment wayfinding to corporate office signage and retail directional systems, thoughtful design builds confidence and trust in your space.
Enhancing User Experience and Brand Perception is key. Effective wayfinding design is more than just arrows and names it’s a strategic tool that connects people to places. In retail and leisure environments, seamless navigation encourages exploration and increases dwell time, leading to better engagement and potential revenue growth. For office and apartment developments, intuitive signage reduces frustration, supports safety, and contributes to a welcoming atmosphere. When your signage system reflects your brand identity, it transforms every journey into a cohesive experience, ensuring that visitors not only find their way but also connect emotionally with the space.
Partnering with experienced signage and wayfinding designers ensures your development delivers both function and brand impact. A well-planned system considers internal and external signage, accessibility, durability, and the aesthetics that bring your brand to life. For apartments, offices, retail, and leisure destinations, professional wayfinding turns complex spaces into intuitive journeys, helping your development stand out in a crowded market. On-brand signage is no longer optional it’s an essential part of creating a polished, professional, and memorable environment that enhances user experience and reinforces your brand identity.
Bringing your brand through into the wayfinding and signage system is key to integrating a holistic feel on and offline, it should also inform the physical application – is the brand sustainability focused, if so let’s ensure we use brand appropriate materials.
Lee Isherwood
Persona Studio – Creative Director.
Most relatively new office buildings across the UK have very similar if not identical specifications, there is a question of what space is available where but if we assume for a second that multiple spaces meet all the criteria for a certain tenant, then how do they ultimately decide between agent 1’s space and agent 2’s space. We believe that brand makes this difference much in the same way it does for the trainers you buy or the restaurants you visit. Thankfully so do an ever growing sub set of agents who recognise that strong building brands give them the edge.
We believe creating a strong brand is crucial for commercial spaces, it goes beyond aesthetics—it’s a strategic tool that adds value for property owners, businesses, and customers alike. A strong brand identity will make a commercial space more recognisable, appealing, and memorable, helping it stand out in this competitive market. It influences tenant and visitor perception alike, creates a sense of trust, and enhances the overall experience, whether through cohesive design, signage, or digital presence. For businesses within the space, a well-branded environment can reinforce their own brand values and attract the right clientele. Ultimately, branding increases foot fall, boosts tenant satisfaction, and drives long-term profitability by creating a space that people want to visit, work in, and return to.
Persona Studio specialises in creating branded signage and wayfinding systems that combine functionality, safety, and design. With over a decade of experience working across residential, commercial, education, retail, and leisure developments, we craft signage solutions that help people navigate spaces effortlessly while reinforcing the unique identity of each environment. Our expertise spans internal and external wayfinding, brand integration, and compliance with UK safety and accessibility regulations, ensuring every project is both visually striking and fully compliant. From concept to installation, we transform signage into a seamless brand experience that connects people to places.
