Branded signage and wayfinding is a key component in turning space into place.
But why create a bespoke system for one building, surely it doesn't make that much difference?
For over a decade, Persona Studio has specialised in designing branded signage and wayfinding systems for developments across the UK, including residential apartments, universities, schools and mixed-use spaces. Our work extends far beyond basic navigation. We create intuitive, visually cohesive journeys that enhance safety, reinforce brand identity and elevate the overall user experience. In the wake of the Grenfell Tower tragedy, compliance with UK wayfinding and fire safety regulations has become more critical than ever. Every system we deliver is not only carefully considered from a design perspective but also fully aligned with the latest safety and accessibility standards, giving developers and building owners complete peace of mind.
We approach buildings and campuses as brands in their own right, understanding that thoughtful wayfinding can transform how people experience a space. Whether guiding residents through an apartment complex, helping students and visitors navigate a university campus or creating a warm, welcoming journey through a school or leisure destination, our solutions turn functional signage into meaningful experiences. By combining regulatory expertise with creative, brand-led design, we ensure every sign and directional point serves a dual purpose — keeping people safe and connected while reinforcing the unique personality of the space.
In today’s competitive property market, on-brand signage and wayfinding play a vital role in shaping perception. Clear, consistent systems ensure residents, employees and visitors can move confidently through apartments, offices, retail spaces and leisure destinations, reducing confusion and improving the overall experience. Beyond their functional role, these touchpoints communicate the tone and values of a development, leaving a lasting impression. From luxury apartment schemes to corporate office environments and retail destinations, our design approach builds trust, adds value and strengthens brand recognition.
Effective wayfinding is a strategic tool that connects people to places. In retail and leisure environments, seamless navigation encourages exploration, increases dwell time and enhances engagement. In offices and apartment developments, clear, intuitive signage minimises visitor or tenant frustration and creates a coherent brand experience. When wayfinding reflects a brand’s identity, it turns every journey into a cohesive story, ensuring visitors not only reach their destination but also connect emotionally with the space.
Partnering with experienced signage and wayfinding designers ensures your development delivers both function and brand impact. A well-planned system considers internal and external signage, accessibility, durability, and the aesthetics that bring your brand to life. For apartments, offices, retail, and leisure destinations, professional wayfinding turns complex spaces into intuitive journeys, helping your development stand out in a crowded market. On-brand signage is no longer optional it’s an essential part of creating a polished, professional, and memorable environment that enhances user experience and reinforces your brand identity.
Bringing your brand through into the wayfinding and signage system is key to integrating a holistic feel on and offline, it should also inform the physical application – is the brand sustainability focused, if so let’s ensure we use brand appropriate materials.
Lee Isherwood
Persona Studio – Creative Director.
Partnering with experienced signage and wayfinding specialists ensures every element from internal and external systems to durability, accessibility and brand integration is considered from the outset. For apartments, offices, retail and leisure destinations across the UK, professional wayfinding transforms complex spaces into intuitive, enjoyable journeys. On-brand signage is no longer a nice-to-have. It is an essential part of creating a professional, memorable environment that enhances user experience while reinforcing the identity of the place.
At Persona Studio, we bring together functionality, compliance and design excellence. With experience spanning residential, commercial, education, retail and leisure projects, we deliver wayfinding systems that help people navigate effortlessly while expressing the unique character of each environment. From concept and brand integration through to fabrication and installation, we create signage that connects people to places — turning everyday navigation into a considered, branded experience.
