Sector -
CoLiving
Home is a place to be shared
with your community
We are a specialist creative design & digital studio working in the CoLiving sector for residences and shared living communities. Our work is about helping places find their identity and helping people feel connected to where they live. Over time we have become a trusted creative partner for developers, operators and property teams across the UK. Some projects involve repositioning existing buildings. Others start much earlier, from naming and brand creation through to digital platforms for new CoLiving developments. Our background sits across commercial, residential and mixed use property, with more than ten years of experience in the sector. That experience means we understand how these projects evolve and where branding can add real value. Often the questions that come up later in the process are things we have already been thinking about. When a living development has a clear identity from the beginning, it tends to attract the right audience and build stronger communities around it.
Much of our work revolves around placemaking, BTR and the Residential sector with the CoLiving now factoring a major part. We look closely at the setting of each project and try to understand what makes that location distinctive. Local history, culture and neighbourhood character all play a part. These insights shape the way we approach naming, visual identity and the story behind the development. Rather than forcing a concept onto a building, we try to uncover what is already there and build a brand around it. Every project is a little different. Sometimes the starting point is the architecture. Other times it is the people the development hopes to attract. Either way, we spend time exploring the core idea behind the place. That process helps us define the narrative and tone of the brand. From there we develop identities, language and design systems that feel natural to the project and meaningful to the people who will live there.
CoLiving developments are innovating the way we live in cities.
CoLiving itself is reshaping the rental landscape in the UK. It responds to the way many people want to live today. Flexibility matters. Community matters too. These developments are designed to support both, offering private living spaces alongside shared environments where residents can work, socialise and spend time together. When branding reflects that balance it helps people immediately understand what the place stands for. Designing brands for shared living environments means thinking about lifestyle as much as property. Social lounges, co working areas, wellness facilities and managed services all contribute to the overall experience. These spaces shape the everyday life of residents, so the brand needs to capture that atmosphere. It should feel welcoming, contemporary and grounded in the community around it.
Across many UK cities, CoLiving developments are also playing a role in revitalising neighbourhoods. They bring new energy to existing districts and encourage interaction between residents and the wider community. At Persona Studio we try to reflect that relationship in the work we create. A good identity should feel connected to its surroundings rather than separate from them. Our process combines research, strategy and design, but the intention is straightforward. We want each project to feel authentic to its place. When the story behind a development is clear and the visual identity supports it, the result is a brand that people remember and connect with.
Selected projects
View all projects
Crown Works
Made In Birmingham
Selected projects
View all projects
New Fountainbridge
New Fountainbridge
A vast amount of growth
in the CoLiving sector.
The shared living sector continues to grow, and with that growth comes more competition. A strong brand helps a development stand apart and communicate its values clearly. We work with operators and developers to shape that identity through thoughtful design and carefully considered digital experiences. A home is rarely just a place to stay. It reflects lifestyle, aspirations and the type of community people want to belong to. Our role is to bring those ideas together and express them through branding that feels genuine, distinctive and built to last.
Services
Build To Rent BTR Branding
Build To Rent BTR Marketing
Build To Rent BTR Websites
Build To Rent BTR Wayfinding
Sectors
BTR Marketing
Residential Marketing
Rental Marketing
Placemaking
Recent Clients
Alliance.
APAM.
Avison Young.
BCEGI.
CBRE.
Colliers.
Edwards & Co.
Grosvenor.
INTU.
JLL.
M&G.
Native.
MAG.
Peel Waters.
Savills.
Let’s start a project
together.
Our specialism is emotion, our one key driver is to create feeling. Feeling in our clients. Feeling in their customers. Feeling in ourselves. Because when this emotive reaction happens, we know we’ve done something beyond answering a brief, we’ve created feeling. We’ve connected people with a brand. And that’s what truly leads us.
