Sector -
Office
Let’s build something
together.
We are a creative design studio with a wealth of experience in commercial office property marketing, bringing space and place brands to life; working within the office sector for over 15 years we’ve brought buildings from naming through build and into occupier brands. We have solidified our position in the property sector by becoming a trusted partner for many by working across a number of sectors, including residential, commercial, build to rent and co-working. With our 15 years of commercial, residential and mixed-use property industry expertise, we often anticipate needs before you ask. When it comes to commercial office projects we can add value.
We are placemakers, we utilise thoughtful design and strategic storytelling to connect communities with districts. By engaging with the character of each location we create spaces that resonate with the people that inhabit them. At Persona we understand that each development has a unique story to tell. We take the time to delve deep into the core of each project, uncovering its soul, character, and potential. We then translate these insights into distinctive visual identities and narratives that connect with your target audience.
Office buildings as brands to differentiate in the market
We believe treating a commercial office building as a brand opens up a wider scope of marketing potential and where the address has an existing brand equity of it’s own, that effect only multiplies. Branding an office building is a strategic marketing decision to add value, like any sector the brand is a working asset, one that should add measurable value for landlords, occupiers and the people who pass through the doors each day. A clear identity makes a building easier to market, unique, recognisable, easier to talk about and harder to forget, which counts for a lot when there’s no shortage of comparable floorspace on the market.
The main focus of office branding is to influences building perception across and through pre-letting stages to occupier engagement, building credibility, setting expectations and shaping the experience through considered design, wayfinding and a coherent digital presence. For occupiers the right building brand can serve to reinforce their own positioning and crucially inform decisions around lease renewals. Done well, branding lifts occupancy, keeps existing tenants content and supports the numbers over the long term by making a place somewhere people are glad to arrive at, work in and come back to.
A vast amount of experience
in the office sector.
Commercial property rarely stands still, and standing out takes more than a good location. We help office buildings do exactly that, through sharp strategy, creative branding and digital work raises the profile of the asset to support letting and leasing. A building as a brand, a working environment and a statement of intent. Persona brings that thinking to life through brand and digital storytelling that gives agents a considered strategic angle to support their activities and a genuine edge in a crowded market.
Sectors
Office Marketing
Residential Marketing
Masterplan Marketing
Placemaking
Recent Clients
Alliance.
APAM.
Avison Young.
BCEGI.
CBRE.
Colliers.
Edwards & Co.
Grosvenor.
INTU.
JLL.
M&G.
Native.
MAG.
Peel Waters.
Savills.
Let’s start a project
together.
At Persona Studio our key driver is routed in the idea of design with empathy, to create feeling. Because when this emotive reaction happens, we know we’ve done something beyond answering a brief, we’ve created feeling. We’ve connected people with a brand. And that’s what truly leads us, and yes to some degree this can be done with office space.
