Place Branding

Place branding is at the heart of what we do

A place brand exists in how people feel when they arrive, what they remember when they leave, and whether they choose to come back. As places compete more than ever for attention, relevance, and trust, forming a genuine emotional bond with people has become essential, whether you’re responsible for a museum, a single building, a neighbourhood, or an entire city.

For over 15 years we’ve worked alongside place-makers to help uncover what truly makes their space a place. By combining experience, insight, and creativity, we build place brands that connect with people in meaningful ways and deliver lasting, measurable impact.

A strategic approach to space & place is key

Discovery
Successful place branding starts with empathy, with listening. Our research & insight process is designed to bring stakeholders and audiences into the conversation from the start, building trust and shared ownership along the way. Informed by deep benchmarking and rigorous testing, we help shape brands that are grounded in reality—not trends that fade as quickly as they appear.

Naming
Names carry meaning and expectation; it is without doubt the hardest part of our work and getting it right means understanding not just how it sounds, but how it works across language, culture, web domains and social platforms. From buildings and streets to destinations and districts, we’ve guided complex naming projects and know how to navigate the process to arrive at a name that feels right and stands the test of time.

Brand identity
Strong place identities feel effortless, but they’re carefully crafted and strategically delivered. Our brand identity work brings together visual and verbal expression to reflect the true character and purpose of a place. The result is clarity, recognition, and trust helping attract people, investment, and a shared sense of pride.

Place positioning
Some places simply feel more alive than others more engaged and more active. We approach place positioning to define why a place exists and who it exists for. Defining a strong positioning for a place can influence the type of business, people and footfall that brings the space to life.

Selected projects

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