Service -
Signage and Wayfinding
Navigation in the real world
At Persona Studio, we create wayfinding and signage systems that do more than simply point the way. They shape how people experience and connect with a space. Every project begins with a deep understanding of movement, the character of the environment and the personality of the brand. From early concepts and environmental graphics through to detailed production artwork and on-site installation, we manage the entire process with care and precision. Our work blends clarity and function with distinctive, memorable design, resulting in visual journeys that feel effortless for the user while remaining true to each client’s identity, whether in a workplace, retail destination, cultural venue or large-scale public event anywhere in the UK.
We believe thoughtfully designed signage and wayfinding are central to how people navigate and enjoy a place. When done well, they remove uncertainty, enhance safety and leave visitors with a sense of ease and confidence. Beyond function, they express the tone, values and personality of the organisation they represent. We see wayfinding as part of the wider storytelling of a space, subtly guiding movement, reinforcing brand identity and creating experiences that are intuitive, welcoming and memorable.
Brand alignment that works
Branded signage helps create a cohesive experience, enabling visitors to move through spaces effortlessly while reinforcing your unique brand identity at every step. From corporate offices and retail environments to cultural spaces and events, well-planned wayfinding systems enhance usability, improve visitor satisfaction, enhance brand identity and leave a lasting impression. By combining practicality with carefully brand-aligned design, signage becomes a powerful communication tool, creating journeys that align with your values and elevate the overall experience.
With more than a decade of experience, we design and deliver internal and external signage systems for offices, universities, retail spaces and leisure destinations across the UK. We understand that effective wayfinding is about more than giving directions. It is about creating intuitive routes that improve user experience and bring your brand to life. From comprehensive campus strategies to bespoke retail and leisure signage, we provide complete solutions that balance functionality, durability and visual impact. Our expertise ensures every project offers a navigation experience that is seamless, intuitive and memorable.
Wayfinding systems from the page to the wall
Persona Studio approaches wayfinding design as a holistic process, beginning with the initial concept phase where the visual identity, user needs and site context are explored to establish a clear and cohesive design language. From there, the team develops detailed designs that balance functionality and aesthetics, ensuring that the signage not only enhances navigation but also reflects the environment’s character.
Every stage incorporates fire and safety compliance requirements, guaranteeing that the system meets relevant regulations and accessibility standards. Material selection is carefully considered for durability, sustainability and visual impact, while placement strategies are informed by thorough site analysis to optimise visibility and user flow. Finally, an inventory matrix is created to document every sign’s location and specification throughout the building, ensuring the system is comprehensively mapped out for the manufacturing stage.
Clarity across campus
On a university campus or within a school environment, our approach to wayfinding and signage design is tailored to the unique rhythms of academic life. We consider the needs of diverse users, from first-time visitors and prospective students to staff and returning pupils, ensuring routes are intuitive, legible and welcoming. Our systems help large, often complex campuses feel accessible by connecting buildings, facilities and outdoor areas.
Signage is designed to integrate with the architectural character of the campus while remaining robust, sustainable and easy to maintain. By carefully balancing clarity, compliance and brand expression, we create solutions that not only support safe and efficient navigation but also contribute to a positive sense of place, reinforcing the institution’s identity and enhancing the overall student and visitor experience.
Don't take our word for it
Home Instead
Persona have both the creative skills and technical prowess to deliver incredibly complex projects, whilst simultaneously managing and bringing all stakeholders along for the journey. We continue to work with them for both creative work and ongoing website management and further optimisation - We can not recommend Persona enough.
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Tattu
Working with Persona has been an absolute pleasure since day one of launching the Tattu brand. Their design prowess is unmatched, turning abstract ideas into visually stunning realities. The team's creativity knows no bounds, and their attention to detail is impeccable. What sets them apart is not just their skill but the seamless collaboration and genuine enthusiasm they bring to every project.
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Venture Arts
Thank you so much for the hard work, skill, creativity and patience that it took to get to this point. We’re thrilled with the end result, you have had a huge impact on the future of Venture Arts and we’re incredibly grateful! This site will do our artists’ skill and ambition justice in a way the old site never could!
Let’s start a project
together.
Our specialism isn’t design, or web development, or illustration, or video, or typography. Our output isn’t restricted to print, or digital, or events, or signage. We can do all of these and more. Put simply, our one key driver is to create feeling. Feeling in our clients. Feeling in their customers. Feeling in ourselves. Because when this emotive reaction happens, we know we’ve done something beyond answering a brief, we’ve created feeling. We’ve connected people with a brand. And that’s what truly leads us.
