Service -
Signage and Wayfinding
Navigation in the real world.
At Persona Studio, we design and develop intuitive wayfinding and signage systems that guide, inform, and enhance every visitor experience. Our approach blends functional clarity with bold, memorable design, ensuring your spaces are not only easy to navigate but also aligned with your brand identity. From concept and environmental graphics to fabrication-ready artwork and on-site implementation, we handle every stage of the wayfinding and signage process. Whether it’s a corporate office, retail environment, cultural venue, or large-scale event, our goal is to create seamless visual journeys that connect people to spaces with confidence and style.
Signage and wayfinding design play a vital role in shaping how people experience and interact with physical spaces. Clear, well designed wayfinding not only helps visitors navigate effortlessly but also reduces confusion, enhances safety, and leaves a positive impression of your brand or environment. Beyond functionality, signage communicates personality—reflecting the values, tone, and visual identity of the organisation it represents. When done thoughtfully, wayfinding becomes more than just directional guidance; it creates a seamless, intuitive journey that connects people to spaces and reinforces brand trust at every step.
Signage that informs and aligns
Effective wayfinding and signage design does more than guide people—it tells your brand’s story in every space. Branded signage creates a cohesive experience, helping visitors navigate effortlessly while reinforcing your identity at every touchpoint. From corporate offices and retail stores to cultural venues and events, well-designed wayfinding systems enhance usability, improve visitor satisfaction, and leave a lasting impression. By combining functionality with on-brand visuals, your signage becomes a powerful tool for communication, creating seamless journeys that align with your brand values and elevate the overall customer experience.
With over 10 years of experience, Persona Studio specializes in designing and delivering internal and external signage systems for offices, universities, retail, and leisure environments. Our team understands that effective wayfinding and signage design is about more than directions—it’s about creating intuitive journeys that enhance user experience and showcase your brand. From large-scale campus wayfinding strategies to bespoke retail and leisure signage, we provide end-to-end solutions that combine functionality, durability, and on-brand visual impact. Our decade of expertise ensures every project results in a seamless navigation experience that leaves a lasting impression.
Don't take our word for it
Home Instead
Persona have both the creative skills and technical prowess to deliver incredibly complex projects, whilst simultaneously managing and bringing all stakeholders along for the journey. We continue to work with them for both creative work and ongoing website management and further optimisation - We can not recommend Persona enough.
View Case Study
Tattu
Working with Persona has been an absolute pleasure since day one of launching the Tattu brand. Their design prowess is unmatched, turning abstract ideas into visually stunning realities. The team's creativity knows no bounds, and their attention to detail is impeccable. What sets them apart is not just their skill but the seamless collaboration and genuine enthusiasm they bring to every project.
View Case Study
Venture Arts
Thank you so much for the hard work, skill, creativity and patience that it took to get to this point. We’re thrilled with the end result, you have had a huge impact on the future of Venture Arts and we’re incredibly grateful! This site will do our artists’ skill and ambition justice in a way the old site never could!
Let’s start a project
together.
Our specialism isn’t design, or web development, or illustration, or video, or typography. Our output isn’t restricted to print, or digital, or events, or signage. We can do all of these and more. Put simply, our one key driver is to create feeling. Feeling in our clients. Feeling in their customers. Feeling in ourselves. Because when this emotive reaction happens, we know we’ve done something beyond answering a brief, we’ve created feeling. We’ve connected people with a brand. And that’s what truly leads us.
