Sector -
Technology
Building the brand to take your technology further.
For over 10 years, we’ve worked with technology businesses to build brands that make complex ideas clear, compelling and distinctive. Technology is one of our core specialisms, with a growing portfolio of clients spanning different products, services and stages of growth.
As your technology evolves, the brand around it needs to keep pace. New products, new markets and changing audiences can quickly leave an existing identity or positioning out of step with the business behind it. Your proposition may be stronger, but harder to explain.
We deploy brand strategy, naming, visual identity and digital experiences for ambitious technology businesses to create brands that give technology a human edge, turning complexity into something people can understand, connect with and believe in.
Understanding branding for tech.
In the ever-evolving tech sector, staying ahead requires not only groundbreaking technology but also visionary design. Let Persona be your partner on this journey of digital transformation. Together, we’ll craft a brand identity and digital presence that inspires, engages, and drives success in the world of tech.
In an ever-evolving digital landscape, the tech sector stands as a beacon of constant transformation, pushing the boundaries of what’s possible. We understand that technology isn’t just an industry; it’s a mindset, a way of life, and a source of inspiration. We are your trusted partners in shaping, strengthening, and electrifying your brand’s identity.
A strategic approach to branding for tech is key
Discovery
Successful technology brands start with understanding. Our research & insight process is designed to bring stakeholders and audiences into the conversation from the start, building trust and shared ownership along the way. Informed by benchmarking, stakeholder conversations and testing, we help shape brands that are grounded in genuine insight—not trends that fade as quickly as they appear.
Naming
Names carry meaning and expectation. It is without doubt one of the hardest parts of our work, and getting it right means understanding not just how a name sounds, but how it works across language, culture, web domains and social platforms. From technology businesses and products to services and platforms, we’ve guided complex naming projects and know how to navigate the process to arrive at a name that feels right and stands the test of time.
Brand identity
Strong identities feel effortless, but they’re carefully crafted and strategically delivered. Our brand identity work brings together visual and verbal expression to make complex technology feel clear, distinctive and human. The result is a recognisable brand that builds trust, communicates value and gives the business a strong foundation for growth.
Technology positioning
Great technology can be complex. Strong positioning makes its value simple to understand. We define what a technology brand stands for, who it matters to and why it should be chosen over the competition, translating technical capabilities into a clear and compelling proposition. It creates a strategic foundation for everything from brand and marketing to product launches, sales and future growth.
What the product or service does is rarely the whole story
Early-stage businesses understandably focus on what the product does.
Customers are often more interested in what it changes.
The strongest positioning may not be found in the sophistication of the platform, but in the confidence it creates, the frustration it removes or the possibility it unlocks.
Our mission is to Create Feeling.
We use empathy to understand the people behind the product and the people it needs to reach. That allows us to soften intimidating technology, simplify complex propositions and create brands that connect at a human level without losing commercial or technical credibility.
Because people may compare features.
But they remember how a brand made the experience feel.
Technology brands we’ve helped move forward: Dote
Turning advanced monitoring technology into a brand rooted in care
Aibytech had created an AI-enabled baby-monitoring system with significant engineering and commercial potential, but its original identity was led by technology rather than the reassurance parents needed to feel.
Through strategy, naming, brand identity, product design and digital, we created Dote: a warmer, more emotionally resonant proposition that transformed an always-on camera into an expression of attentive care. The resulting brand and product experience strengthened investor confidence and attracted interest from major retailers following launch.
Technology brands we’ve helped move forward: Spliced Inc.
Creating anticipation for a global gaming startup
Spliced needed to launch a new international gaming studio while its first product remained confidential.
We created a complete brand system digital experience that balanced credibility, intrigue and excitement, helping the business enter the market, attract talent and generate global media attention without revealing what it was building.
Technology brands we’ve helped move forward: FourNet
Evolving a technology brand through sustained growth
Our relationship with FourNet began when the business had outgrown an identity that no longer reflected its capability or ambition.
Following strategic research, positioning and a complete rebrand, we have remained a retained partner for more than six years – working with the board, CMO and marketing team as FourNet has grown, acquired new businesses and evolved from a communications provider into a trusted technology transformation partner.
Don't take our word for it
FourNet
I cannot recommend Persona highly enough. I've been doing Marketing roles for 25 years plus and delivering website projects since 2002, ranging from huge corporate builds through to sites for start-ups, and I would rate Persona above any agency I've worked with.
Spliced Inc
Having worked with Persona in the past, there was only one company in mind when it came to designing the website and branding for our Gaming Studio. Not only are they creative geniuses but they have the technical knowledge too. The passion and innovation they put into our projects is just unmatched. We look forward to furthering our relationship as our company continues to grow. I wouldn’t trust anyone else!
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Home Instead
Persona have both the creative skills and technical prowess to deliver incredibly complex projects, whilst simultaneously managing and bringing all stakeholders along for the journey. We continue to work with them for both creative work and ongoing website management and further optimisation - We can not recommend Persona enough.
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Using emotion to
amplify technology.
At Persona, we’re passionate about technology, design, and emotion, and the dynamic fusion of the three. By pulling these forces together we create beautiful visuals, and craft meaningful experiences that will connect with and engage your audience to empower your brand to thrive in the digital age.
We value collaboration and communication, and when you work with us you can be sure that your vision is at the heart of every project, and together, we’ll make your innovative brand unforgettable.
Services
Technology Branding
Technology Marketing
Technology Websites
Technology Video
Technology Explainer Animations
Let’s start a project
together.
Our specialism isn’t design, or web development, or illustration, or video, or typography. Our output isn’t restricted to print, or digital, or events, or signage. We can do all of these and more. Put simply, our one key driver is to create feeling. Feeling in our clients. Feeling in their customers. Feeling in ourselves. Because when this emotive reaction happens, we know we’ve done something beyond answering a brief, we’ve created feeling. We’ve connected people with a brand. And that’s what truly leads us.
